KO (Coca-Cola) at $80.56 near all-time highs: the market is pricing it as “risk-free”… until the $68–$72 pullback window reopens

by | Feb 24, 2026 | Market News | 0 comments

Coca-Cola (KO) isn’t a “growth story” stock: it’s a global franchise, rare pricing power, and a margin machine. At $80.56 (at/near highs), the real question isn’t quality but entry price. At these levels, KO trades like a premium defensive asset. A correction toward $72–$68 would restore a much more rational risk/reward setup.

1) Consolidated financial performance (FY 2024 – FY 2025 – TTM)

Key metricFY 2024FY 2025TTMTrend
Revenue$46,766M$48,392M$48,392M+3.5%
EBITDA$14,908M$16,233M$16,230M+8.9%
Net income$10,631M$13,107M$13,107M+23.3%
Diluted EPS$2.46$3.04$3.04+23.6%
Free Cash Flow$4,741M$5,296M$5,296M+11.7%
Shares outstanding4,302M4,302M4,302Mstable

Key takeaways

  • Moderate top-line growth, but profitability is accelerating (net income and EBITDA growing faster than revenue).
  • KO “wins” mostly through pricing + mix + cost discipline, more than explosive volumes.
  • Very stable share count (no dilution): classic “core holding” profile.

2) Margins: the “premium defensive” signature

MarginFY 2024FY 2025TTMRead-through
Gross margin61.16%61.76%61.75%very high & stable
Operating margin29.58%31.38%31.37%clear improvement
Net margin22.73%27.09%27.09%strong jump

Core interpretation

  • An ~31% operating margin for a global consumer giant is a moat signal: brand + distribution + pricing power.
  • Watch-out: annual figures can be influenced by “unusual expenses” (non-recurring items), though the 2025/TTM direction remains very strong.

3) Cash flows & capital allocation

Cash flow itemFY 2024FY 2025TTMStrategic read
Operating cash flow$6,805M$7,408M$7,408M+8.9%
CapEx-$2,064M-$2,112M-$2,112Msteady reinvestment
Free Cash Flow$4,741M$5,296M$5,296M+11.7%
Dividends paid (cash)-$8,359M-$8,779M-$8,779Mvery generous
Cash from investing$2,524M$1,271M$1,271Mincludes asset sales
Net change in cash+$1,796M-$478M-$478Mcash largely returned

Important notes

  • Dividends > FCF in the period ($8.779B vs $5.296B): KO kept shareholder returns very high, supported by other cash sources/levers (balance-sheet moves, asset rotations, debt, working capital, etc.).
  • 2025 investing cash flows include disposals (sale of fixed assets & businesses: $4.918B), which can “boost” a single year. Structurally, KO’s cash engine remains strong.

4) Valuation & price context (share price: $80.56, at highs)

MetricValueInterpretation
P/E (TTM)~26.5xpremium defensive
Price / Sales~6.23xexpensive for a mature consumer staple
Market cap~$346.5Bmega-cap core holding
Price / FCF (approx.)~65xrich (near-term)

Valuation take

  • The market prices KO as a high-quality safe haven: stability, brand, dividend, visibility.
  • The trade-off: at $80.56, margin of safety is thin. A mild sentiment shift (rates, sector rotation, FX, input costs) can trigger a healthy pullback.

Your rational buy zone: $72–$68

  • $72 = -10.6% vs $80.56
  • $68 = -15.6% vs $80.56

5) Price path scenarios (reference: $80.56)

HorizonTargetScenarioUpside/Downside vs $80.56
3–12 months$68–$72correction / digestion-10.6% to -15.6%
2026$78–$85yield + stability, multiple holds-3% to +5%
2027–2028$88–$95modest expansion + dividend+9% to +18%

6) Key risks

RiskImpactComment
Elevated valuation⚠️more sensitive to any disappointment
FX / strong dollar🔶recurring translation headwind
Commodities & input costs🔶margin pressure if pricing slows
Dividend > FCF (for the period)🔶not necessarily structural, but monitor
Structurally limited growth🔶KO relies on pricing/mix more than hypergrowth

7) Conclusion & recommendation

FactorAssessment
Business qualityVery high
VisibilityExceptional
Pricing powerVery strong
MarginsPremium and improving
Cash generationSolid (annual mix to monitor)
ProfileDefensive “core”

Verdict: HOLD / BUY on dips

  • At $80.56, KO is a great business… but a demanding price.
  • The best risk/reward appears on a pullback into $72–$68 (your defined rational entry zone).

Disclaimer :
This content is for informational purposes only and does not constitute investment advice. All investments carry risk, including the loss of capital. Conduct your own research before making any decision.

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