McDonald’s CEO Chris Kempczinski has issued a stark warning: the U.S. is sliding into a “two-tier economy.” While wealthier consumers keep traveling and spending, lower- and middle-income Americans are skipping meals and pulling back on dining out. In response, McDonald’s is bringing back Extra Value Meals—discounted bundles aimed at reviving traffic.
Shares of MCD ticked higher (+0.71%), but the bigger question remains: can the Golden Arches keep growth alive as its core customers feel the pinch? For investors, this is a critical moment—McDonald’s could either ride the affordability wave or face margin pressure.
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