Introduction
Google (GOOG, GOOGL) scored a major legal victory after a federal judge ruled that divestiture of Chrome was a “poor fit” in the landmark antitrust case. Shares surged nearly 6% premarket, while Apple gained almost 3%, fueled by confirmation that Google can keep paying $20B annually to remain Safari and Siri’s default search engine.
This ruling not only preserves Google’s market dominance but also reshapes the tech and AI landscape, leaving regulators with fewer options as generative AI creates new competitive dynamics.
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Financial Performance
- Google (GOOG): $211.99 (-0.72% before ruling, +6% premarket after decision).
- Apple (AAPL): +3% on continuation of Google Search partnership.
- Microsoft (MSFT): -0.31% amid concerns over AI competition.
- Samsung (005930.KS): +1.01%.
Key Highlights
- Judge Amit Mehta rejected DOJ’s push to force Chrome or Android divestment.
- Google can continue multi-billion deals with Apple and others.
- Exclusive contracts barred for Search, Chrome, Assistant, and Gemini.
- Generative AI identified as a rising competitor to search dominance.
Profitability and Valuation
- Google’s ad revenue pipeline remains intact, reinforcing its $20B+ Apple deal.
- No breakup = lower legal overhang, likely expanding valuation multiples.
- Apple benefits indirectly from Google’s continued payments, boosting its services margins.
Debt and Leverage
- Google maintains low debt, high cash reserves, making fines or compliance manageable.
- Apple’s strong cash position ensures long-term strategic alliances remain intact.
Growth Prospects
- Google retains dominance in search + Chrome.
- AI-driven search disruption looms, but for now, incumbency advantage holds.
- Apple benefits from recurring Google payments, supporting its growing services TAM.
Technical Analysis
- Google (GOOG):
- Support: $205 | Resistance: $225 | Breakout target: $240
- Apple (AAPL):
- Support: $205 | Resistance: $220 | Breakout toward $235
- Microsoft (MSFT):
- Support: $410 | Resistance: $430 | Neutral trend until AI catalyst
Potential Catalysts
- DOJ appeal or further antitrust scrutiny.
- Google’s next AI integration with Gemini.
- Apple’s service growth fueled by Google payments.
- Rising AI competition from Microsoft/OpenAI.
Leadership and Strategic Direction
- Google CEO Sundar Pichai secures a short-term win to protect Chrome and Android.
- Apple continues to monetize ecosystem via Google’s default placement fees.
- Regulators may shift focus to future AI market concentration.
Impact of Macroeconomic Factors
- Antitrust outcomes affect global tech valuations.
- Rising interest rates compress tech multiples, but Google’s legal relief provides a buffer.
- AI adoption accelerates competition, but Big Tech remains dominant.
Total Addressable Market (TAM)
- Global digital ad spend: $900B+ by 2027.
- Mobile search: Google commands ~90% share worldwide.
- AI-powered search: multibillion-dollar TAM still in infancy.
Market Sentiment and Engagement
- Relief rally in Google and Apple signals investor optimism.
- Tech sector sentiment improves as breakup fears fade.
- Traders rotate back into FAANG names as defensive AI plays.
Conclusions, Target Price Objectives, and Stop Losses
- Google (GOOG):
- Short-term: $225
- Medium-term: $240
- Long-term: $260+
- Stop loss: $205
- Apple (AAPL):
- Short-term: $220
- Medium-term: $235
- Long-term: $250
- Stop loss: $202
- Microsoft (MSFT):
- Short-term: $425
- Medium-term: $450
- Long-term: $480
- Stop loss: $405
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This analysis serves as information only and should not be interpreted as investment advice. Conduct your own research or consult with a financial advisor before making investment decisions.
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